Earned Media

Media and Blogger Relations

The media world can be quite inscrutable. There are titles for almost every target group, with large and small ranges. To build a stable network of media contacts, you need persistence and experience. For over 20 years we have been in regular contact with the media in Germany, Switzerland and Austria. Here too, we focus on trust and relationship management rather than quantity. Because that brings the best results.

  • Positioning the client in the media with strategic consulting
  • Conception of action plans, picking the right topics and communication targets
  • Implementation of tailor-made PR concepts
  • Function as external press office (representation in the market)
  • Market monitoring on behalf of our clients
  • Daily contact with the media
  • Reactive process of inquiries and journalists requests
  • Conception, edition, layout and sending of press releases
  • Organisation of interviews and meetings with editorial teams
  • Creation and conception of press kits
  • Organisation of press conferences and events
  • Organisation of press trips (groups and individuals)
  • Media Relations for specific events (trade shows, etc…)
  • Online-PR (maintenance of press rooms and public pages)
  • Social media
  • Reporting as well as qualitative and quantitative analyses of results